Marriott and the Marketing Mix
Number of pages:
4
ABSTRACT:
This 4 page paper examines Marriott International Inc., the well known hotel chain using Ansoff's matrix, the Boston Consulting Group Matrix (BCG) and product stretch. Using this analysis a recommendation is made for future strategy. The bibliography cites 10 sources.
FILE NAME:
File: TS14_TEmarriott.rtf
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